<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Shepshed Web Design blog</title><description>Plain-English advice on websites, Google and getting found, written for trades and small businesses, not for other web designers.</description><link>https://www.shepshedwebdesign.co.uk/</link><language>en-gb</language><item><title>What should a trade website actually cost in 2026?</title><link>https://www.shepshedwebdesign.co.uk/blog/how-much-should-a-trade-website-cost/</link><guid isPermaLink="true">https://www.shepshedwebdesign.co.uk/blog/how-much-should-a-trade-website-cost/</guid><description>Quotes for the same small trade website range from £0 to £6,000. Here is what sits behind each price bracket, and where the honest middle actually is.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate><category>Pricing</category><category>Web design</category></item><item><title>The free thing most Leicestershire trades still get wrong</title><link>https://www.shepshedwebdesign.co.uk/blog/google-business-profile-for-trades/</link><guid isPermaLink="true">https://www.shepshedwebdesign.co.uk/blog/google-business-profile-for-trades/</guid><description>Your Google Business Profile decides whether you show up in the local map pack. It is free, takes an afternoon, and most rivals have half-finished theirs.</description><pubDate>Tue, 14 Jul 2026 00:00:00 GMT</pubDate><category>Local SEO</category><category>Google</category></item></channel></rss>